Chip And Joanna Gaines Launch Hearth And Hand With Magnolia Line For Target

Dated: 09/15/2017

Views: 553

by TJ Anderson

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I’m starting to sense a little bit of Fixer Upper backlash in the wind lately. I can’t say I didn’t expect it — stars Chip and (especially) Joanna Gaines almost singlehandedly boosted the modern-farmhouse home-decor trend on their HGTV show, and once you go omnipresent like that, there’s usually an attention pendulum swing.

Personally: not getting off the Joanna Gaines train. I think her design tendencies are full of charm and cool, and I’ve been glad to see some rustic/fresh Gaines trademarks show up in more and more Nashville homes.

And this week’s news of Hearth & Hand with Magnolia, the Gaines’ new home and lifestyle brand collaboration with Target: totally on board there too. 

A few key things about the new line:

— There’ll be about 300 items to start, from decor pieces to dishware, refreshing each season

— Most items will be under $30

— The designs will feature “modern, classic, industrial and vintage touches”

— The first pieces hit stores/ starting November 5

Yep, here for it.

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In honor of Chip and Joanna’s latest foray, this week’s Open House roundup could only go in one direction: shiplap.

First, the broader picture:


Then, some picks:

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1717 Wildlife Trail

Kingston Springs, TN 37082


The wood-cladded walls and wide-planked floors throughout this Kingston Springs home give it a warm, cabin-y comfort. The decor/design isn’t rustic — you still have stone countertops, soaking tubs and a billiards room — but it leans more in that direction than a Fixer Upper space, for sure. Open Saturday, 9:30 a.m. to 11:30 a.m.

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510 A Hamilton Ave

Nashville, TN 37203


One of my favorite shiplap uses: a fireplace surround, flanked by built-in bookcases. It’s cozy, comfortable and classy, and doesn’t overdo the texture that the shiplap brings. This new construction near Wedgewood-Houston isn’t finished yet, but you can get a sense of the upscale finishes and open layout. Open Saturday, 2 to 4 p.m.

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1712 B Nassau Street

Nashville, TN 37208


They made smart use of focal points in this upscale Historic Buena Vista new construction — a super dynamic pendant light in the kitchen, one bathroom with eye-grabbing honeycomb floor tile, another with bold-patterned shower tile, a powder room with a shiplap feature wall… small bits of big decor go a really long way. Open Sunday, 2 to 4 p.m.

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1311 A Little Hamilton Ave

Nashville, TN 37203


The encaustic tile backsplash is what really gets me with this new Wedgewood-Houston construction (they made another cool, bold shower tile choice too). But you’ll catch a few smart shiplap accents too, including in this mudroom off the kitchen. Open Sunday, 2 to 4 p.m.

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2253 B Castleman Dr

Nashville, TN 37215


Another great example of doing Joanna Gaines’ signature thing, but not overdoing it. This luxury Green Hills home has tasteful design features peppered throughout, from wall treatments to big ceiling beams, and the occasional shiplap treatment — around the wet bar, as a fireplace feature wall. Open Sunday, 2 to 4 p.m.

Looking for your own modern-farmhouse-inflected home in Nashville? Firmly off the Gaines train? Whatever your taste, I’d love to help you find the perfect place. Call or email TJ Anderson Homes here.

Properties are listed with their own respective real estate firms, and not under agreement with TJ Anderson and/or Benchmark Realty, LLC.

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TJ Anderson

TJ Anderson is a Nashville Realtor with Benchmark Realty who's helped countless clients both buy a home and sell a home in Nashville, Tennessee. He blogs about Nashville regularly, from Nashville-area....

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