Real estate jargon is known for being pretty heinous. I get it. Most of us realtors aren't exactly poets. And I don't think we need to be either. Instead, when reading and writing real estate descriptions, my preference is for listings that shoot straight and don't muck things up with fluffy adjectives. And I'm not alone. Buyers can easily determine which listings are full of B.S., and they're not happy about it.
In the 2009 book Freakonomics, authors Steven Levitt and Stephen Dubner found that the home listing terms that correlated to a lower sales price were very general terms that didn't express actual useful information. By the way, the terms that they found correlated to a lower sales price were "fantastic," "spacious," "charming," and "great neighborhood." Any listing that included an exclamation point also tended to do poorly.
Here are 10 of my own real estate listing pet peeves:
1) cozy // translation: tiny
2) country living // translation: in the middle of nowhere
3) vintage // translation: old and worn out
4) perfect for entertaining // translation: has a deck
by TJ AndersonThe trend of celebrity chef-connected restaurants in Nas
"T.J. is a top notch sales and service professional. I have bought homes in multiple states and dealt with a dozen real-tors and T.J. is the best of the bunch. I need three things from my real-tor: local knowledge, responsiveness, and honesty. T.J. is off the chart in all three areas. I follow his real-estate blog and regularly bounce market questions off of him. T.J. responded quickly and professionally to each and every question my wife and I sent his way. Ultimately T.J. talked my wife and I out of a not so good deal and advised us to wait a while before purchasing a second home (due to our situation not the market). I would not hesitate to recommend T.J. to anyone interested in Nashville real-estate. Form a first time home buyer to someone just new to the area you can't go wrong with this guy!"