Real estate jargon is known for being pretty heinous. I get it. Most of us realtors aren't exactly poets. And I don't think we need to be either. Instead, when reading and writing real estate descriptions, my preference is for listings that shoot straight and don't muck things up with fluffy adjectives. And I'm not alone. Buyers can easily determine which listings are full of B.S., and they're not happy about it.
In the 2009 book Freakonomics, authors Steven Levitt and Stephen Dubner found that the home listing terms that correlated to a lower sales price were very general terms that didn't express actual useful information. By the way, the terms that they found correlated to a lower sales price were "fantastic," "spacious," "charming," and "great neighborhood." Any listing that included an exclamation point also tended to do poorly.
Here are 10 of my own real estate listing pet peeves:
1) cozy // translation: tiny
2) country living // translation: in the middle of nowhere
3) vintage // translation: old and worn out
4) perfect for entertaining // translation: has a deck
by TJ AndersonBy early afternoon on Friday, I’m feeling pretty good
"TJ was awesome! We bought and sold a house with him during the first half of 2012. He was thorough, patient and helpful. Plus he did it all with a sense of humor which we appreciated. He was great in showing us all of our options and get feedback so that he could then show us just the few gems that truly fit our needs. In the end, he found our current house 5 minutes after it went on the market. I'm positive that another realtor would have missed that, but not TJ.I would highly recommend him to anyone!"