A 'Mini Movie' to Help Sell Your House?

Dated: 02/07/2013

Views: 1001

by T.J. Anderson

Move over virtual video tours. There's a new real estate video in town, and it means business.

Would you consider making a mini movie to help sell your house? Not unlike a music video, these movies present an idealized look at living in a particular home.

The Nashville Business Journal just reported on this cool real estate trend, happening here in Nashville and across the continent in big cities like Los Angeles and Toronto. Luxury homeowners and realtors looking to unload their properties are hiring actors, directors, and local film companies to create short films that display the home beautifully and in a real life setting. See, for example, this ad for a rustic, to-die-for Green Hills property currently on the market:

With five-figure budgets, the three-minute films don't come cheap, but so far investing in the them has paid off by helping high-end homes sell quickly and for a higher price, reports the Nashville Business Journal's Nevin Batiwalla. Because of the cost, it only makes sense to do them for homes $1 million and up.

Our Nashville real estate team would love to provide this service for the right client. Please just let me know if you or someone you know are interested in creating a mini movie to market your home, and we can make it happen.

Here's another favorite real estate video, this one featuring a sleek Hollywood Hills property:

What are your thoughts on this trend?

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TJ Anderson

TJ Anderson is a Nashville Realtor with Benchmark Realty who's helped countless clients both buy a home and sell a home in Nashville, Tennessee. He blogs about Nashville regularly, from Nashville-area....

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