Ten Real Estate Descriptions That Make Us Cringe

Dated: 02/25/2013

Views: 3634

by T.J. Anderson

Real estate listing descriptions word cloud

Real estate jargon is known for being pretty heinous. I get it. Most of us realtors aren't exactly poets. And I don't think we need to be either. Instead, when reading and writing real estate descriptions, my preference is for listings that shoot straight and don't muck things up with fluffy adjectives. And I'm not alone. Buyers can easily determine which listings are full of B.S., and they're not happy about it.

In the 2009 book Freakonomics, authors Steven Levitt and Stephen Dubner found that the home listing terms that correlated to a lower sales price were very general terms that didn't express actual useful information. By the way, the terms that they found correlated to a lower sales price were "fantastic," "spacious," "charming," and "great neighborhood." Any listing that included an exclamation point also tended to do poorly.

Here are 10 of my own real estate listing pet peeves:

1) cozy // translation: tiny

2) country living // translation: in the middle of nowhere

3) vintage // translation: old and worn out

4) perfect for entertaining // translation: has a deck

5) desirable neighborhood // translation: overpriced

6) good flow // translation: rooms are all painted the same color

7) spacious // translation: I've run out of things to say about this house.

8) gourmet kitchen // translation: There's something stainless steel in here. 

9) motivated seller // translation: duhhhhh

10) handyman's special or investor opportunity // translation: complete and total dump

Have any to add? Leave them below..AND PLEASE, share this, as we would love to hear others thoughts!

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TJ Anderson

TJ Anderson is a Nashville Realtor with Benchmark Realty who's helped countless clients both buy a home and sell a home in Nashville, Tennessee. He blogs about Nashville regularly, from Nashville-area....

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